About

A clear philosophy: Engineering-first principles to create industry-first Technology.

Alphaline was born out of the limitations of the more well established providers that we encountered first hand as a client. We understand the frustration that users face and have addressed them in full with a truly cutting edge product that doesn't overpromise or upsell it just does exactly what you need it to.

We began as an Asia-based betting syndicate, challenging the biggest names in the bookmaking world. That spirit of disruption continues as we now offer our low-latency solutions to forward-thinking providers tired of mediocre data feeds and empty promises. Alphaline are not only addressing the exhorbitant cost increases but also the technical constraints that these legacy companies are hamstrung by - all the while delivering a truly consistent product to the market.

A modern approach to software delivery is here and it doesn't include any of the legacy components that contiunes to weigh on the gaming industry; Overpromising and under-delivering, draconian contracts, ever-increasing cost, roadmaps that lead nowhere and lengthy meetings with no conclusion. No more "BAU", the next phase in this approach is for a low-maintenance feed provider that does everything the it promises. The promises of "customisation" or "tailor-made" products are nonsensical and for the most part baseless. No more sales pitches with features that will only ever exist on the slides you're being forced to sit through. We believe strongly in striving for the absolute best engineering solutions possible and all things come from that. This means delivering data feeds in the lowest latency with the highest uptime and accuracy possible. Everything else is noise.

No fancy office space with bean bags, table tennis and free breakfast bars. An unwavering passion for programming and sports, that's all you pay for.